Best iTunes Video Converter for Windows 10/macOS Sierra | Convert Videos to iTunes + Convert iTunes to Videos

Why do you need an iTunes Video Converter Windows 10/macOS Sierra?

If you want to sync your favorite videos and songs to iTunes (include iTunes 12.4), you had to make sure that all of your videos and songs compatible with iTunes. If iTunes can’t play those incompatible video/audio formats, you need to use a professional iTuens Video Converter to convert them to iTunes friendly formats on Windows 10 or macOS Sierra. If you want to sync rent or purchase iTunes movies to non-Apple devices, you need to remove DRM protection from iTunes M4V videos, and convert them to a common video formats using a iTunes Video Converter. So no matter what kind of case, the iTunes Video Converter is imperative.

A raft of iTunes video converting software has some catching up to do to truly fit in on Windows 10 or macOS Sierra. Don’t waste your time, look at our review of best iTunes video converter for macOS Sierra/Winddows here and learn how to convert video to iTunes or convert DRM-protected iTunes M4V movies to videos without losing quality on Windows and macOS Sierra, such as M4V, MP4, MOV, AVI, WMV, MKV, VOB, FLV, SWF, MTS, 4K, 3D, H.265, etc.

The article is divided into five parts:

Part 1. What’s a Good iTunes Video Converter for Windows 10/macOS Sierra?

A good iTunes converter will make it easier than ever for you to multitask. You can convert your audio and your video while you are listening to iTunes support formats and you can also have your iOS device importing at the same time. On top of this, you will also be able to edit the metadata on the songs so you can manage them properly at a later date so this is something that you do need to keep in mind. In fact, some iTunes converters will help you to download from YouTube with a single click and it will also be simple and easy to use so these are all things that you need to look out for when you are making your purchase. If you really want to make the most out of your converter, look out for 3D conversions and 4K support with DRM and editing features as well, because if you find a converter that has all of this then you won’t need to worry about finding another to support your additional needs.

Part 2. The Best iTunes Video Converter Reviewed for Windows 10/macOS Sierra

Wondershare Video Converter Ulitmate is the only iTunes Video Converter that meets all of the above standards when it comes to an all-in-one software and you would be surprised at how much control you could have over your library.

The best iTunes Video Converter can help you to convert any Videos, Audio and DVD movies to iTunes playable formats: MP4, M4V, MOV. It can also help you to convert DRM-ed iTunes videos and music to common/HD/4K MP4 formats for playing on non-Apple devices without any restriction.

If you want to edit your songs or videos then the best iTunes Converter can handle that as well and if you delve into the finer features of this software then you will also find that you can edit your Meta tags as well so organizing your library has never been easier.

Plus, the best iTunes Converter can help you to convert 2D/3D into 3D and it can also support decoding H.265 and encoding H.265, 4K as well. If you want to download your YouTube videos to your device then the iTunes converter can do this without any problems and it can all be done in a single click as well.

All in all, the Video Converter Ultimate is an all-in-one Video Converter, Video Recorder, DVD Converter, Audio Extractor, Youtube Downloader and DVD Creator. You only need pay $49.95 for this software, it is one of the finest software products around.

Read Other iTunes Converters:

Wondershare Video Converter Ulitmate is one of the best software downloads out there at the moment and it is a great way for you to get the result you need without breaking the bank. Why don’t you give it a go for yourself today by visiting the site and making your purchase.

Support OS:

  • Windows 10, 8.1, 8, 7, XP, Visa, etc.
  • Mac OS X 10.12, 10.11, 10.10, 10.9, 10.8, etc.

Part 3. iTunes Supported Video/Audio Formats

According to Apple, iTunes supports any video format that works with QuickTime and files purchased or downloaded from iTunes store.

Best Video Format for iTunes: MP4, MOV, M4V

MP4 (A digital multimedia format most commonly used to store video and audio, subtitles and still images.) is actually a standard that Apple really pushed with iTunes. So, generally speaking, you can play .mp4 format movie in iTunes. Attention shall be paid .mp4 video has its codec limitations that .mp4 video encoded as 540 kbit/s with H.264 and an approximately 128 kbit/s AAC audio track is regarded as the best video format for iTunes. And, .mp4 video encoded with other codec and sample rate will meet waterloo but nothing in iTunes.

MOV (A filename extension for the QuickTime multimedia file format) uses a proprietary compression algorithm developed by Apple Computer, which is the standard and best video format for QuickTime. It is well-known with its unbeatable high quality so that it’s warmly-received by masses of iTunes users.

M4V (A video container format developed by Apple and is very similar to the MP4 format.) is widely utilized to encode video files, such as TV episodes, movies, and music videos, in iTunes Store. In general, the copyright of M4V files may be protected by using Apple’s FairPlay DRM copy protection.

Video Files


MPEG-4 with H.264 compression

File extensions: .mp4, .m4v, .mov

Video Format: MPEG-4 with H.264

Data Rate: Up to 160 Kbps

Image Size: 640 x 480 pixels

Frame Rate: 30 frames per second

Key Frame: Every 24 frames

Audio Files



File extensions: .m4a

iPod nano, 3rd/4th/5th gen.

Audio Format: Baseline Low-Complexity Profile with AAC-LC (Music)

MPEG-4 video format

Data Rate: Up to 160 Kbps

iPhone, all models

Channels: Stereo in .m4v, .mp4, and .mov formats

iPhone 3GS, 3G and Original

Output Sample Rate: 48 kHz

iPad, all models

Encoding Quality: Better


File extensions: .MP3

Part 4. How to Convert Videos and Songs to iTunes Friendly formats?

Supposed you have stored certain videos with other video formats like AVCHD, MTS, MKV, AVI, FLV, WMV, VOB, Tivo, SWF, F4V, FLV, MPG, WebM, Youtube, etc. and long to play these videos in iTunes, the simplest way is to convert these videos to iTunes supported video formats. To achieve this goal, please try the top iTunes Video Converter.

Step 1. Import files to this iTunes Video Converter.

To import your local video files to this app, you have two optional ways. One is to hit the “Add Files” menu to browse your computer to select and import your video or audio files. The Secord one is to directly drag and drop your local files to this program.

Step 2: Select an iTunes supported format as the output format

In order to make the output files 100% supported by iTunes, the directly-optimized pre-settings are strongly recommended. Selecting one of them as the output format is the best choice for you, so you don’t worry about the video codec error.

Open the output format window by hitting the “Output Format” icon on the right side of the main interface, and then go to the “Apple” category to select the Apple device model you want. The output format is not only fully compatible with iTunes, but also suitable for the corresponding Apple device best.

Here, you can also select M4V, MP4 or MOV format under the category of “Format”>”Video”, and then choose H.264 in the “Video Encoder” option by hitting the gear “Settings” icon.

If you import several files to convert, you have to do these settings for each video. This app will automatically apply the same settings to all video files.

Step 3. Convert Video to iTunes

When everything is ok, on the bottom-right corner of the Video Converter’s interface, you can hit the “Convert” button to start video conversion. Now, you can see the conversion progress bar with the Percent Complete and remaining time showing.

When the conversion is done, launch iTunes, and go to “File”>”Add File to Library” to navigate to the output folder to import all the output files, or go to “File”>”Add Folder to Library” to import the output folder instead.

Part 5. How to Convert DRM-protected iTunes M4V Videos to any common/HD/3D/4K video?

By using the FairPlay DRM decryption, these files with the .m4v file extension could only be played on authorized computers in iTunes. In other words, non-Apple users are not allowed to copy and play any iTunes M4V movies since the FairPlay DRM decryption. So you need to use the best iTunes Video Converter to convert DRM protected iTunes M4V videos to more common video formats like MP4, M4V, MOV, MKV, WMV, MPG, FLV, SWF, etc., even H.265 MKV/MP4 and 3D MP4/MKV/MOV/AVI, so that you can watch iTunes M4V movies on almost all portable devices, TVs, HD media players, VR Headsets, Projectors, Blu-ray/DVD players, Non-linear editing softwares and any devices as you want. The steps will help you get rid of DRM restrictions from iTunes videos, both Rentals and Purchases, and convert them to any formats you want.

Note: You can use another iTunes Video Converter – Aimersoft DRM Media Converter (Review | Guide).

Step 1. Load iTunes M4V files to the best iTunes video converter

Click “Add Files” icon to add your iTunes M4V files from desktop or other folders. Or simply drag the M4V files directly to the program window. After all video items imported, you can preview them in the right screen. If the video clip is not right, just hit “Delete” to remove the item.

Step 2. Choose the output format

Click the format icon in the “Output Format” pane to open the drop-down format list. Select “MP4”, “AVI”, “MKV”, “MOV”, “WMV”, “MPG”, etc. from “Format -> Video”.

If you want to set the parameters for audio or video for more enjoyable playback experience, just click “Settings” option to access the setting window. Bit rate, Frame rate, resolution, channel is freely adjustable.

Step 3. Convert iTunes M4V to any video formats

When all setting satisfied, just hit “Convert” button to convert M4V to common video, HD videos, 3D videos even 4K videos. This program is quite efficient and the progress bar will show you the remaining time.

That’s All! Now you can get the best iTunes Video Converter, and then enjoy your iTunes M4V videos anytime, anywhere.

Editor’s Recommendation:

Sharon Li

A fan for video streaming. :-)

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